Fair From Fair & Lovely, But Is That Enough? FCAL-KWL-0005
he conventional understanding and notion of beauty is part of the patriarchal agenda to subsume women – their status, identity and space. The Third Wave of feminism is severely opposed to the beauty parameters and its effect on women. For long, women’s bodies were appropriated as a seat of power politics. Women were tutored through an effective patriarchal mechanism – socialisation – to see themselves in terms of their reflections in the mirror. As the power structures realigned themselves in favour of women – eating disorders, incidence of cosmetic surgery, pornography and dependency on cosmetics rose exponentially, taking away much of the gains gotten in the First and Second Wave of Feminism.
Today, physical appearances, skin tone, body type, facial structure, even sartorial choices continue to matter even as women negotiate social spaces with a never before kind of freedom. As women continue to obsess over skin colour and firmness of skin; the occurrence of crow’s feet, laugh lines and greying strands, it forces an admission that there exists a dangerous relationship between female liberation and female beauty.
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Fair From Fair & Lovely, But Is That Enough?
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